Improving Search Experience for Vogue, Allure, them, Teen Vogue, Glamour, and SELF
Role: Lead Product Designer
Team: Product Manager, Engineers, UX Writer
Timeline: 3 months
Website:
View Allure Search Website
View Vogue Search Website
View Them Search Website
View Teen Vogue Search Website
View Glamour Search Website
View SELF Search Website
Team: Product Manager, Engineers, UX Writer
Timeline: 3 months
Website:
View Allure Search Website
View Vogue Search Website
View Them Search Website
View Teen Vogue Search Website
View Glamour Search Website
View SELF Search Website
Improved the search experience for 200 million readers worldwide, ensuring users found relevant and most recent stories of an publication.
Results:
Search success up 44% (Allure), Ad Density up 182% (Glamour), Bounce Rate down 21% (SELF)
Results:
Search success up 44% (Allure), Ad Density up 182% (Glamour), Bounce Rate down 21% (SELF)
User’s search was not found
Helping Architectural Digest Clever Re-align with Demographic Shifts
Role: Lead Product Designer
Team: Product Manager, Engineers, UX Writer, UX Research, Brand Lead, Clever Editorial and Creatives
Timeline: 3 months
Featured in the Press: Adage and MediaPost
Website: www.architecturaldigest.com/clever
Team: Product Manager, Engineers, UX Writer, UX Research, Brand Lead, Clever Editorial and Creatives
Timeline: 3 months
Featured in the Press: Adage and MediaPost
Website: www.architecturaldigest.com/clever
Worked closely with product and editorial to redesigned website to re-align demographic shifts and improve user experience. Launched new color pallet, new typography, improved navigation, and components for millions of AD Clever readers.
Results: Engagement up by 130% (desktop) and 65% mobile, Click through rate up 19%
Results: Engagement up by 130% (desktop) and 65% mobile, Click through rate up 19%
Articles and Navigation
Improve Vogue Readers Experience in Finding and Buying Trusted Editors Recommendations
Role: Lead Product Designer
Team: Product Manager, Engineers, UX Writer, UX Research, Brand Lead, Vogue Editorial and Creatives
Timeline: 2 months
Featured in the Press: WWD
Website: www.vogue.com/shopping
Team: Product Manager, Engineers, UX Writer, UX Research, Brand Lead, Vogue Editorial and Creatives
Timeline: 2 months
Featured in the Press: WWD
Website: www.vogue.com/shopping
Launched new shopping channel, product embeds, and navigation for millions of vogue readers.
Results:
Increased traffic to affiliate content by 270%, Single page session up 37%, Time spent up 675%
Results:
Increased traffic to affiliate content by 270%, Single page session up 37%, Time spent up 675%
Main and Secondary Navigations
Improve Recipe Enthusiast’s Cooking Experience
Brand: Bon Appetit & Epicurious
Role: Product Designer, Team of 3
Team: Product Manager, Engineers, UX Writer, UX Research, Editorial and Creatives
Timeline: 7 months
Website: www.bonappetit.com/recipe/pasta-al-limone
Role: Product Designer, Team of 3
Team: Product Manager, Engineers, UX Writer, UX Research, Editorial and Creatives
Timeline: 7 months
Website: www.bonappetit.com/recipe/pasta-al-limone
Identified user painpoints by doing live testing with 10 particpants, analyzed data, heatmaps, and conducted iterative design sprints. Designed a new template for recipes, ratings, reviewes, product carousel (only for the brand basically).
Results: Internal CTR up 171%, Pre-roll ads per UPV up 85%
Results: Internal CTR up 171%, Pre-roll ads per UPV up 85%