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At Studio Rodrigo, I designed a mobile app for Vice Media called Vice Travel.
Role: Lead Product Designer (Interaction and Visual)
Duration: 2 months
Company: Studio Rodrigo
Client: Vice Media
Results: This app was selected among 8 app prototypes to go into testing in Mexico City

Test App Prototype here 

The Problem

Vice Media is interested in offering a curated Vice perspective on travel. However, travel is already a highly saturated market. In order to gain insight into the possibilities of tackling travel, Vice came to us to strategize the possibilities of building out new products and experiences within travel.

Challenge

How might we design a mobile travel app for:
1. Millennials
2. Spontaneous Travelers
3. Invested in Experiences

User Interviews

To understand my users I went to cafes and interviewed millennials:
1. How they plan for traveling 
2. Has their planning reached their expectations
3. What resources do they use and/or wish to have during their travels

What I learned

1. The user journey of a spontaneous millenial booking a ticket to travel on the weekend
2. Motivations, Goals, and Needs of a spontaneous traveler
3. Why a spontaneous traveler would use a publication travel app and continue to come back

Competitive Research & Product Strategy

Conducted an competitive analysis on travel apps on the market based on travel use cases: Travel Guides, Travel Tracker, Chatbots, Novelty, and/or Pay-On-Demand.This helped inform the product strategy concepts for app features worth designing.